Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
Topic Explainer
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
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Business Tips
How to Start a Retail Business
Looking to start a retail business? Review our guide on how to start a retail business here.
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Business Tips
Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
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Business Tips
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
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Marketing Glossary
How to Create an Effective Go-to-Market Strategy
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
Create Your Brand
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Business Tips
Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Business Tips
How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
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Business Tips
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
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Business Tips
5 Core Concepts to Define Your Brand
Understand the concepts behind the world’s strongest brands and apply them to your own business.
Grow Your Audience
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Business Tips
What Is Lead Generation and Why It’s Important?
Lead generation is the heart-pumping life into your sales funnel. Learn how to get higher-quality leads to make actual conversions.
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Marketing Glossary
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in PG电子竞技imp.
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Case study
How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and PG电子竞技imp’s Eventbrite integration to connect with their community.
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Case Study
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses PG电子竞技imp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Product-Market Fit
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Marketing Glossary
What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
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Marketing Glossary
How to Create a Unique Selling Proposition
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
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Marketing Glossary
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
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Business Tips
Marketing Products: A Guide to How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
